AFR Knowledge Project


About this project

The AFR Knowledge Project is a brilliant response to what Financial Review is all about: Sharing information forward as a means of opportunity and advancement. This year 2015, it takes the form of a short film that all contributors help create. By capturing responses on camera, The AFR Knowledge Project will produce a short film that aims to inspire knowledge with both profundity and insights.

The Project was first launched at an exclusive event together with Oliver Stone. We invited top-tier executives to get inspired and partake in the project.

It was then revealed to the rest of the public through a promotional video at Media-i locations, personal letters posted to selected high ranking individuals, EDMs to media agencies and video booth installations at selected vendors. In addition to the promotional collateral, a launch video and website was designed to inform and help collect entries.

The project has been featured in B&T, Campaign monitor, Mumbrella, Media week, The newspaper works among other media publications. It has picked up interest from big names and influential people all across Australia. Stay tuned for the Short-film release later on this year.


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