Everyday Banking

 

About this project

Westpac needed a fresh look to their existing Everyday Banking microsite – a collection of freestanding consumer-facing landing pages showcasing the bank’s range of online banking services.

Two contrasting designs where proposed and tested before one was selected. This site design focuses on a high page-by-page user engagement, through large full-scale videos and imagery snapping to a content section when scrolling up or down. Strong ‘call to actions’ are located at fixed positions driving higher click-through rates and reduced page bounces.

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