About this project

iFLY is an international wind-tunnel franchise that launched in Australia 2014. The strategy involved a re-branding iFLY to fit the Australian market together with an addition of loyalty programs, online banners, social media activations, print and outdoor collateral.

In addition, a custom built photo-booth was retrofitted with a face-flapping, hair blowing wind-tunnel effect. The Wind-booth is a racing-car size experience that blasts participants with 320km winds from internally modified fans. The photo strips come together with a “wobbly-gif” video from the experience that can be shared online.


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