Lorna Jane

About this Project

Lorna Jane wanted to get Australian women moving. By launching a PR campaign supported with a promotion video, motivated women could join the movement by downloading a smartphone fitness app. An online platform allowed users to track their activities, share and see the movement growing across the Nation.

Phase Two Enhancements

To further enhance engagement, additional features where added to the app. Inspirational, quotes, health tips, voice feedback & awards incentives where some of the popular additions.

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