About this project

2014 the agency RAPP decided to go all out and create one bespoke Christmas greeting for each client.

Unique emails where sent out a week before the holidays directing users to a cover page of the agency conducting their business as usual… When typing in an alternative web address on a mobile device – users could ‘unwrap’ a similar but personalised Christmas image and peek into what really was going on behind the scenes. The cards where a success and clients felt both amused and flattered.

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